Inside Search
The official Google Search blog
Highlighting content creators in search results
June 28, 2011
Many of you create great content on the web, and we work hard to make that content discoverable on Google. Today, we will start highlighting the people creating this content in
Google.com
search results.
Why? Because authorship is a great way to identify and highlight high-quality content. Plus, the web is centered around people. People discovering content on the web often want to learn more about its author, see other content by that author, and even interact with the author.
We’re piloting this new search experience with a small sample of authors who have linked their
Google profile
with their content. If you are a content creator and would like to participate in our pilot program, please follow the instructions detailed in our
Help Center
.
As you can see below, certain results will display an author’s picture and name -- derived from and linked to their Google Profile -- next to their content on the Google Search results page.
In addition, as we discover new content that pilot participants have marked up as theirs, we can automatically add links to this content within their Google profiles.
This feature is powered by the
authorship markup
which we announced two weeks ago. We hope as more authors link to their content, it will improve your search experience and the quality of content being created on the web.
Posted by
Sagar Kamdar, Product Manager Search
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