Inside Search
The official Google Search blog
Become a Google power searcher
June 26, 2012
(Cross-posted on the
Official Google Blog
)
You may already be familiar with some shortcuts for Google Search, like using the search box as a calculator or finding local movie showtimes by typing [movies] and your zip code. But there are many more tips, tricks and tactics you can use to find exactly what you’re looking for, when you most need it.
Today, we’ve opened
registration
for
Power Searching with Google
, a free, online, community-based course showcasing these techniques and how you can use them to solve everyday problems. Our course is aimed at empowering you to find what you need faster, no matter how you currently use search. For example, did you know that you can search for and read pages written in languages you’ve never even studied? Identify the location of a picture your friend took during his vacation a few months ago? How about finally identifying that green-covered book about gardening that you’ve been trying to track down for years? You can learn all this and more over six 50-minute classes.
Lessons will be released daily starting on July 10, 2012, and you can take them according to your own schedule during a two-week window, alongside a worldwide community. The lessons include interactive activities to practice new skills, and many opportunities to connect with others using Google tools such as Google Groups, Moderator and Google+, including Hangouts on Air, where world-renowned search experts will answer your questions on how search works. Googlers will also be on hand during the course period to help and answer your questions in case you get stuck.
Power Searching with Google
blends the
MOOC
(Massive Open Online Course) learning format
pioneered by Stanford and MIT
with our social and communication tools to create what we hope is a true community learning experience.
Visit the
course homepage
to learn more. By the end of this course, you'll know several new techniques that will make you a Google Power Searcher and help you find out information about whatever you can imagine—from how to prepare for a new family pet to where moss grows on Stonehenge or how to grow katniss in your garden. Sign up now!
Posted by
Terry Ednacot
, Education Program Manager
Find out what people are searching for with the updated Hot Searches list
June 12, 2012
People turn to search when they’re looking for answers and information, and sometimes what they want to know is on other people’s minds as well. You can learn a lot about what’s happening around the country or catch wind of a breaking news story by looking at what others are searching for.
With
Hot Searches
in
Google Trends
, you can see a list of the fastest rising search terms in the U.S. for a snapshot of what’s on the public’s collective mind. To create the Hot Searches list which is updated on an hourly basis, an algorithm analyzes millions of searches in the U.S. and determines which queries are being searched much more than usual.
Now, Hot Searches has gotten a refresh that makes the list of searches more visual, groups related rising search terms together and lets you see more information about those searches.
With rich images and links to related news articles, you can glance at the list and instantly get an idea of why these topics are particularly hot at the moment and click to find out more about them. Unlike the previous version of Hot Searches, which always provided 20 daily results, the new page introduces a filtering system that helps us make sure that the list includes only the truly hottest news stories of the day. Also, when a few of the fastest rising search terms refer to the same news story, such as [tony awards 2012] and [audra mcdonald], they’re now aggregated into one entry, which lists all the “Related searches” that go along with the main story. Lastly, the new list also provides an indication of how many searches have been conducted for each topic in the 24 hour period when it was trending.
To find out what the hottest searches are today, whether it’s a celebrity engagement, a sports-related shakeup or news about your favorite TV series, check out the
updated Hot Searches list in Google Trends
.
Posted by
Nimrod Tamir
, Google Trends Team
(Cross-posted on the
Official Google Blog
)
Search quality highlights: 39 changes for May
June 7, 2012
May is
often
a
big month
for
us in Search
, and 2012 has been no exception. This month we had exciting announcements including the Knowledge Graph, better search for users in mainland China, and an updated Search App for iPhone. We also released new sports features, deeper detection of hacked pages, and much more.
Here’s the list for May:
Deeper detection of hacked pages.
[launch codename "GPGB", project codename "Page Quality"] For some time now Google has been detecting defaced content on hacked pages and presenting a notice on search results reading, “This site may be compromised.” In the past, this algorithm has focused exclusively on homepages, but now we’ve noticed hacking incidents are growing more common on deeper pages on particular sites, so we’re expanding to these deeper pages.
Autocomplete predictions used as refinements.
[launch codename "Alaska", project codename “Refinements”] When a user types a search she’ll see a number of predictions beneath the search box. After she hits “Enter”, the results page may also include related searches or "refinements". With this change, we’re beginning to include some especially useful predictions as “Related searches” on the results page.
More predictions for Japanese users.
[project codename "Autocomplete"] Our usability testing suggests that Japanese users prefer more autocomplete predictions than users in other locales. Because of this, we’ve expanded the number or predictions shown in Japan to as many as eight (when Instant is on).
Improvements to autocomplete on Mobile.
[launch codename "Lookahead", project codename "Mobile"] We made an improvement to make predictions work faster on mobile networks through more aggressive caching.
Fewer arbitrary predictions.
[launch codename "Axis5", project codename "Autocomplete"] This launch makes it less likely you’ll see low-quality predictions in autocomplete.
Improved IME in autocomplete.
[launch codename "ime9", project codename "Translation and Internationalization"] This change improves handling of input method editors (IMEs) in autocomplete, including support for caps lock and better handling of inputs based on user language.
New segmenters for Asian languages.
[launch codename "BeautifulMind"]
Speech segmentation
is about finding the boundaries between words or parts of words. We updated the segmenters for three asian languages: Chinese, Japanese, and Korean, to better understand the meaning of text in these languages. We’ll continue to update and improve our algorithm for segmentation.
Scoring and infrastructure improvements for Google Books pages in Universal Search.
[launch codename “Utgo”, project codename “Indexing”] This launch transitions the billions of pages of scanned books to a unified serving and scoring infrastructure with web search. This is an efficiency, comprehensiveness and quality change that provides significant savings in CPU usage while improving the quality of search results.
Unified Soccer feature.
[project codename "Answers"] This change unifies the soccer search feature experience across leagues in Spain, England, Germany and Italy, providing scores and scheduling information right on the search result page.
Improvements to NBA search feature.
[project codename "Answers"] This launch makes it so we’ll more often return relevant NBA scores and information right at the top of your search results. Try searching for [
nba playoffs
] or [
heat games
].
New Golf search feature.
[project codename "Answers"] This change introduces a new search feature for the Professional Golf Association (PGA) and PGA Tour, including information about tour matches and golfers. Try searching for [
tiger woods
] or [
2012 pga schedule
].
Improvements to ranking for news results.
[project codename "News"] This change improves signals we use to rank news content in our main search results. In particular, this change helps you discover news content more quickly than before.
Better application of inorganic backlinks signals.
[launch codename "improv-fix", project codename "Page Quality"] We have algorithms in place designed to detect a variety of
link schemes
, a common spam technique. This change ensures we’re using those signals appropriately in the rest of our ranking.
Improvements to Penguin.
[launch codename "twref2", project codename "Page Quality"] This month we rolled out a couple minor tweaks to improve signals and refresh the data used by the
penguin algorithm
.
Trigger alt title when HTML title is truncated.
[launch codename "tomwaits", project codename "Snippets"] We have algorithms designed to present the best possible result titles. This change will show a more succinct title for results where the current title is so long that it gets truncated. We’ll only do this when the new, shorter title is just as accurate as the old one.
Efficiency improvements in alternative title generation.
[launch codename "TopOfTheRock", project codename "Snippets"] With this change we’ve improved the efficiency of title generation systems, leading to significant savings in cpu usage and a more focused set of titles actually shown in search results.
Better demotion of boilerplate anchors in alternate title generation.
[launch codename "otisredding", project codename "Snippets"] When presenting titles in search results, we want to avoid boilerplate copy that doesn’t describe the page accurately, such as “Go Back.” This change helps improve titles by avoiding these less useful bits of text.
Internationalizing music rich snippets.
[launch codename "the kids are disco dancing", project codename "Snippets"]
Music rich snippets
enable webmasters to mark up their pages so users can more easily discover pages in the search results where you can listen to or preview songs. The feature launched originally on google.com, but this month we enabled music rich snippets for the rest of the world.
Music rich snippets on mobile.
[project codename "Snippets"] With this change we’ve turned on music rich snippets for mobile devices, making it easier for users to find songs and albums when they’re on the go.
Improvement to SafeSearch goes international.
[launch codename "GentleWorld", project codename "SafeSearch"] This change internationalizes an algorithm designed to handle results on the borderline between adult and general content.
Simplification of term-scoring algorithms.
[launch codename "ROLL", project codename "Query Understanding"] This change simplifies some of our code at a minimal cost in quality. This is part of a larger effort to improve code readability.
Fading results to white for Google Instant.
[project codename "Google Instant"] We made a minor user experience improvement to Google Instant. With this change, we introduced a subtle fade animation when going from a page with results to a page without.
Better detection of major new events.
[project codename "Freshness"] This change helps ensure that Google can return fresh web results in realtime seconds after a major event occurs.
Smoother ranking functions for freshness.
[launch codename "flsp", project codename "Freshness"] This change replaces a number of thresholds used for identifying fresh documents with more continuous functions.
Better detection of searches looking for fresh content.
[launch codename "Pineapples", project codename "Freshness"] This change introduces a brand new classifier to help detect searches that are likely looking for fresh content.
Freshness algorithm simplifications.
[launch codename “febofu", project codename "Freshness"] This month we rolled out a simplification to our freshness algorithms, which will make it easier to understand bugs and tune signals.
Updates to +Pages in right-hand panel.
[project codename “Social Search”] We improved our signals for identifying relevant +Pages to show in the right-hand panel.
Performance optimizations in our ranking algorithm.
[launch codename "DropSmallCFeature"] This launch significantly improves the efficiency of our scoring infrastructure with minimal impact on the quality of our results.
Simpler logic for serving results from diverse domains.
[launch codename "hc1", project codename "Other Ranking Components"] We have algorithms to help return a diverse set of domains when relevant to the user query. This change simplifies the logic behind those algorithms.
Precise location option on tablet.
[project codename “Mobile”] For a while you've had the option to choose to get personalized search results relevant to your more precise location on mobile. This month we expanded that choice to tablet. You’ll see the link at the bottom of the homepage and a button above local search results.
Improvements to local search on tablet.
[project codename “Mobile”] Similar to the
changes we released
on mobile this month, we also improved local search on tablet as well. Now you can more easily expand a local result to see more details about the place. After tapping the reviews link in local results, you’ll find details such as a map, reviews, menu links, reservation links, open hours and more.
Internationalization of “recent” search feature on mobile.
[project codename "Mobile"] This month we expanded the
“recent” search feature
on mobile to new languages and regions.
Other changes we’ve blogged about since last time:
The Knowledge Graph
Better search in mainland China
Notification of DNSChanger Malware
Google+ Local
Improvements to mobile local search
Google Maps for mobile 6.7
Updated Search App for iPhone
Posted by Scott Huffman, Engineering Director
Introducing Flight Search for Canada
June 6, 2012
Cross posted on the
ITA Software by Google blog
Lire ce blog en Français
As a child, I remember my father driving us to an open field adjacent to the runway at Montreal’s P.E. Trudeau airport. We sat on the hood of our car and watched the incoming aircraft as they landed before us. There was something special about people embarking on their new journey or returning from a great trip. With the introduction of Google’s Flight Search, people can quickly and easily find flights to embark on their own travel adventures, and starting today, you can use Flight Search to find and book flights from Canadian airports.
If you live in Canada and are thinking of hitting the Florida beaches to celebrate the end of another school year, heading to the Rockies for a getaway, or simply planning a business trip,
Flight Search
can help you quickly and easily find and book your flight.
We’re introducing google.ca/flights in both French and English, with prices for flights in Canadian dollars. Now you can find and book flights from Canadian airports, complete with all the benefits of our Flight Search product:
Find flights quickly with results that load instantly in a format that’s easy to scan.
Discover places to go on a map - see ticket prices for various destinations by surfing the map. You can filter by price, airline, or flight duration.
Find the best time to go - click the calendar icon to see what dates will get you low prices.
Compare your options by viewing the combination of price and flight duration in a graphical format.
Flight Search is also available in French
You can use Flight Search to book travel to over 500 international destinations. If your ideal destination or airline isn't yet available, don’t worry -- we're working hard on expanding our global coverage and adding more routes and airline partners in the future. Our goal is to make booking travel as fast and enjoyable as possible.
Posted by
Gianni Marostica
, Commercial Director, Travel
Labels
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