Inside Search
The official Google Search blog
Find out what people are searching for with the updated Hot Searches list
June 12, 2012
People turn to search when they’re looking for answers and information, and sometimes what they want to know is on other people’s minds as well. You can learn a lot about what’s happening around the country or catch wind of a breaking news story by looking at what others are searching for.
With
Hot Searches
in
Google Trends
, you can see a list of the fastest rising search terms in the U.S. for a snapshot of what’s on the public’s collective mind. To create the Hot Searches list which is updated on an hourly basis, an algorithm analyzes millions of searches in the U.S. and determines which queries are being searched much more than usual.
Now, Hot Searches has gotten a refresh that makes the list of searches more visual, groups related rising search terms together and lets you see more information about those searches.
With rich images and links to related news articles, you can glance at the list and instantly get an idea of why these topics are particularly hot at the moment and click to find out more about them. Unlike the previous version of Hot Searches, which always provided 20 daily results, the new page introduces a filtering system that helps us make sure that the list includes only the truly hottest news stories of the day. Also, when a few of the fastest rising search terms refer to the same news story, such as [tony awards 2012] and [audra mcdonald], they’re now aggregated into one entry, which lists all the “Related searches” that go along with the main story. Lastly, the new list also provides an indication of how many searches have been conducted for each topic in the 24 hour period when it was trending.
To find out what the hottest searches are today, whether it’s a celebrity engagement, a sports-related shakeup or news about your favorite TV series, check out the
updated Hot Searches list in Google Trends
.
Posted by
Nimrod Tamir
, Google Trends Team
(Cross-posted on the
Official Google Blog
)
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